Here is an interesting article on Blu Ray:

"http://news.cnet.com/8301-17938_105-10062559-1.html?tag=centerColumnArea1.2"

It starts of as a defence of Blu Ray, but it finally turns out otherwise.
I think that Sony and Co. made a huge mistake in make the stack so high to get their format win the format war.
They have won, but I think it might cost them dearly.

Blu-ray took 20% of movie sales for Iron Man. That's more than just a small slice.

http://www.engadgethd.com/2008/10/08/iron-mans-blu-ray-release-mana...

Microsoft is just bitter at being left behind.

I remember reading somewhere that the XBox 360 doesn't have the horse power to handle Blue-ray. I looked on google but couldn't find it, but I am sure I read it.

If M$ does the same thing to the 360 that they did with the original XBOX. Then the 360 only has 1 - 1.5 years left. Why even both putting in a BR player now when that can be the big feature of the next gen XBOX.
Plus by 2010 BR players will be alot cheaper which will cut the cost of producing an XBOX console with BR

its odd how after all this time people still think Sony owns BluRay.

Seems like everybody missed what the next-gen HD-video format will actually be... Which is what MS refers to as an explanation to why they're skipping BD. (At least the way I read between the lines).

I say Flash-memory. Definately. In the future movies will be bought/rented on some kind of flash memory, what else and why? It's both cheap and durable and both those advantages are getting greater by the day with the development of SSD drives. Discs are just BAD! They get scratched, break and just generally suck.

Or we can just go online all of us and stop all this very eco-unfriendly plastics hoarding.

I still don't think a Blu-Ray add-on can be much cheaper than a standalone player (PC drives don't come with player software, and so don't include the licensing costs; the HDDVD drive was cheap because Toshiba subsidized it; and console accessories are traditionally high-margin products). And it's way too late in the 360's life cycle for an SKU with a built-in player.

I think MS want to keep Xbox 360 price low
so they don't support BR drive just for now.

Microsoft threw their support behind HD DVD, a decision which to me at the time seemed solid. They made their bed and there's nothing wrong with that. A lot of people (including myself) have a small library of HD DVD movies and I don't see myself tossing them out because of the result of the format war. Neither should anyone else. Maybe Microsoft will reconsider formats for the next generation of Xbox.

edit: supposed to be a reply to #14

If Microsoft takes the effort to deny it a second time that just means they're pride is too hurt to admit they are doing it. If they were flat out rumors one denial some time ago would cut it. This just means they are hiding the fact.

I will stick to my words when I say they are making a Blu-ray drive for the X360.

You can be assured that MS had a contingency for not winning versus Blueray.

1) I beta tested xbox live in the day.
2) don't own a 360 yet
3) got the HD drive to put on my PC
4) if they sell the reader for ~$75 'll get one.

that's about it.

Microsoft needs to face it: they picked the wrong format to support.

I know it's shameful and all to pay royalties to their adversary and all, but they *will* need a higher-capacity format for the next generation. What will they do?

Will they go Nintendo-ish and release their own format? The problem with this is that Nintendo isn't gunning the home entertainment market. Microsoft is.

Frankly, with the economy and mid-cycle-ness of the current generation, Microsoft can weather out blu-ray for the X360. It's the next iteration they need to worry about.

MS plans to compete with Sony in the HD video market, not buy into their format. MS still owns the rights to the HDi interactive layer that was used on HD-DVD - expect them to integrate that into some kind of container format that they can stream / download over Live.