AMD, to be honest, has so far been a much better experience for me.

Getting intel's southbridge to work properly (and it still doesn't) was a total nightmare for me. But I might just chalk that up to inexperience.

I think this is just ridiculous and unnecessary in my opinion. Anyone should be able to achieve these framerates. Hell with either AMD or Intel buying a machine today, you should be able to achieve 30fps at 1920x1200 in a number of games. It all depends on your graphics settings in the game. Are they going to start changing around their qualifications because of games like Crysis. Just what are you supposed to be able to run at these resolutions, ultra high graphics? I think really there is no point to this. You have to buy a specific machine, with a specific setup, and play specific games to qualify. Why is this even being talked about? Its simply propaganda and another way AMD is trying to get some kind of sales going.

The only thing that strikes me is that they might want to add a year to the logo, as (according to the article about this at The Register) the specs for game and game ultra will be updated every six months. So if this takes off in any sort of way and games publishes start putting things like 'plays on AMD Game' platform on the box, then some chump's going to buy last years Game platform, and be disappointed. Does that make sense to anyone else?

#30 Chauvanism at its finest...That's OK, all the allowance my wife lets me have goes to computers anyhow.

Well they have to do something while their products are not compelling.

"Live!" was a pretty dull and over-used naming cliché already, and then they come up with something that sounds outright hilarious: "GAME!"

Isn't the fastest growing segment of gamers adult females? So having this logo on a computer would really help these women know which computer to buy.

30 frames per second or more at 1280 x 1024
30 FPS minimum at 1600 x 1200

This is what GPU companies and desktop companies should be going for.

I think this is a pretty good idea compared with most of the marketing drivel that these companies usually come out with. It's a win for the average retail buyer, who will actually get something that can do what it says on the box. And it's a win for AMD if it means they get to sell a few more Phenoms. (Of course, anyone "in the know" knows that you could take the X2 5600+ out of the "Game" machine and drop it into the "Game Ultra" machine, and you'd probably get much the same frame rates with those games at those resolutions).

AMD Radeon 3650 Game Live! Phenom X4 9650 Vista Home Premium Ultimate Ready.

That's one big sticker to cram onto a case.

I like how the logos fit together.

"Game" = Lame. AMD Lame. Great job AMD, don't even make it hard for me.

Besides the "Game" slogan I think it's a much better marketing campain than the "Live" platform which should have been AMD "Video". Heh, come to think of it, "Video" sounds a lot better than "Live". Live just doesn't speak to anything, IMO.

This is at least a step up from previous AMD marketing strategies, which was to come up with Intel-like code name words for platform branding but then fail to promote them, leaving John Q. Public with no clue what the word might mean and why he should want it (unlike, e.g. Centrino, which is equally meaningless as a word but had a bulldozer of a marketing campaign behind it).

"Game!" and "Game! Ultra": Do I want to game, or do I want to game faster? It's simple and efficient enough that it might actually work.

Hey, if Intel can platform-ize with indigenous Intel products, why not AMD?

If I was an RSP in a chain store, I'd be loving this. I could just offer a good-better-best scenario for my customers and let the chips fall where they may. Kinda like the 'brain' thing.

Unfortunately for AMD, the only place where this makes sense is in retail, and for the (declining) number of people content to buy a desktop. The HP/Acer/Lenovo's of the world have not seen fit thus far to do a retail gaming brand/logo (akin to Dell's XPS)...which leads me to believe there just isn't the market for this.

EXTREME! CHECKING!

( http://www.fwtpfcu.org/asp/products/product_3.asp )

To whom exactly are these people marketing?

Is anyone at home there?

How can this be bad? Much better for any non-enthusiast (ie majority of the public) who want's to purchase a PC that can play games.

Better than getting the Vista and Core 2 Duo stickers on your computer and trying to play any current game on the market with your built in Intel GMA video.

It is great to see AMD supporting the PC as a gaming platform. Their processors offer significant value for the majority of the market.

Intel's new "smart, smarter, genius" ratings that they place on their processors are much more lame than AMD GAME!. Talk about dumbing things down.